The Finest that only gets better
‘Supima’ is a play on superior & Pima and founded with El Paso, Texas in 1948, Pima being the generic term for the extra-long-staple cotton that is grown in the US, Australia & Peru by 500 family-owned farms.
WHY WE LOVE SUPIMA®?
The reason is simple- it is the finest cotton in the world and it is eco-friendly. Each part of its crop yield, from the fibres to the cotton seed to the husk are utilised and the fabric itself is fully compostable and leaves behind zero waste.
The 35% longer fibre makes the Supima fabric
35% longer fibre makes the Supima fabric stronger than regular cotton which ensures that the garment retains its shape for much longer.
The superior Supima yarn is smoother which means it is resistant to pilling and makes the garment softer with every wash.
The smoother & longer fibres of Supima absorb dye better, making the garment brighter, lustrous and with colour retention that lasts much longer.
Explore the Collection
Your Supima’s care is as effortless as wearing one is.
Every wash enhances the softness while the rich deep colour and shape stay intact.
Regular temperature wash
Use non-chlorine bleach.
Warm iron if needed.